Behind the space

Covering stories of what it takes to build a successful design business — in this rapidly changing world

Behind the space

Covering stories of what it takes to build a successful design business — in this rapidly changing world

Crafting a Niche: The Evolving Marketing Strategies of India’s Designers

Aishwarya Khurana

Crafting a Niche: The Evolving Marketing Strategies of India’s Designers

In a world where it is increasingly difficult to stand out, leading designers offer their strategies of finding — and connecting with — potential clients.

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